Projects
MOMENT Downtown San José Pop-Up Program
In collaboration with the San José Downtown Association and funded by the City of San José, the MOMENT Downtown San José Program significantly lowers the barrier of entry for local creative small businesses to have their retail storefront in downtown San José by providing affordable percentage-based rent terms, space improvement grants, and significant marketing support through MOMENT and its sister company San José Made. MOMENT currently operates across three districts in downtown San José: San Pedro Square, Paseo de San Antonio, and Post Street.
Client
San José Downtown Association & The City of San José
Year
2018 to Current
Socials
@moment.sj / MOMENT Paseo Reel / MOMENT Post Reel / MOMENT DTSJ Reel
NVIDIA GTC Night Market
In March 2025, Moveable Feast collaborated with Team San Jose and Event Marketing Partners to create the NVIDIA GTC Night Market (as well as a daytime market) for its conference attendees (over 20K per day). Over the course of the five-day conference, Moveable Feast curated daytime markets featuring some of the Bay Area’s favorite food trucks and curated night markets featuring some of the Bay Area’s most exciting street food stall concepts and retail maker booths.
Client
NVIDIA
Year
2025
Garden at the Flea
The Garden at the Flea is a vibrant 38,000 sq. ft. outdoor event space within the San José Flea Market just steps from the Berryessa San Jose BART station. Design and now programmed by Moveable, Garden at the Flea hosts exciting event series like the Berryessa Night Market, features a food truck market, a beer garden, and a live performance area, all with the goals of gathering and celebrating community.
Inspired by San Jose’s “Valley of the Heart’s Delight,” Garden at the Flea was designed by Moveable from based on a 2017 study by the San Jose Flea Market commissioned with the goal of enhancing the existing experience at the San José Flea Market.
San Pedro Saturdays
In late 2024, the San José Downtown Association contracted Moveable to pilot a monthly programming schedule (running from December 2024 through July 2025) on the permanent street closure within downtown’s San Pedro Square. What resulted is San Pedro Saturdays, an activation series designed to bring high levels of foot traffic, vibrancy and attention to this part of downtown and to help reimagine this pedestrian street as an appealing events and gathering space.
Client
San José Downtown Association & The City of San José
Year
December 2024 to Current
Socials
@moment.sj / Holiday Market / Pawlentine’s / San Jose Cat Day / Move & Groove Day
Gordon Biersch Night Market
Between 2017 and 2023, every Thursday from May through September, the Gordon Biersch Night Market (aka Taylor Street Night Market) brought together ten awesome food trucks (different options each week), fresh craft beer on tap, artists, maker retail and special live performances all in one fun & friendly location in Japantown San José.
Featuring a collaboration between Gordon Biersch brewing, Moveable Feast, San José Made and San Jose Jazz.
Story Road Night Market
Drawing over 20,000 attendees each event, the Story Road Night Market emerged in summer 2024 as San José’s vibrant new Asian-style night market (Friday nights and Saturday nights) outdoors at Grand Century Shopping Mall. Featuring cultural & community performances, a beer garden, food stalls & food trucks, retail vendors and activities for all ages.
Client
Story Road Business Association
Dates
July 26 & 27, 2024
Sept 6 & 7, 2024
Oct 11 & 12, 2024
Socials
@nightmrkt / Event Reel
Foster City Summer Days
Foster City Summer Days is a vibrant, multi-day outdoor community festival featuring carnival rides, live concerts at the lakeside amphitheatre, 40+ food vendors, beer & wine booths, 90+ artisan craft vendors and activities for all ages, all set against the beautiful waterfront backdrop that is Leo J Ryan Park. .
SJMADE Holiday Fair
SJMADE Holiday Fair is the largest holiday craft fair in the Bay Area and San José Made’s annual flagship event, regularly seeing over 25,000 attendees each year. Featuring 350+ makers, artists, artisans, designers, illustrators and creative small businesses all in one fun & festive experience, SJMADE Holiday Fair has created the preeminent winter holiday shopping experience for people throughout the Bay Area looking to #ShopSmall and #ShopLocal for the holidays.
MOMENT Marketplace at Google Mountain View
Opened in October 2023, MOMENT Marketplace was a new storefront concept featuring locally made and locally designed goods from over 75 makers and artists. Powered by the team behind San José Made, MOMENT Marketplace represented a wonderful way to celebrate and support our small business community. Every three months, MOMENT Marketplace brought a new theme to its storefront, featuring products and one-of-a-kind pieces carefully curated based on that fun new theme.
MOMENT Marketplace was located in the Pop-Up Shop at the Google Visitor Experience, located at Google’s Gradient Canopy office (formerly “Charleston East”) in Mountain View, California.
Client
Google Visitor Experience
Year
October 2023 to August 2024
Socials
@momentpopup / Clay & Craft Recap / Rooted Renewal Recap / Tiny Object Marketplace Recap
MOMENT Japantown
Located at 208 Jackson Street in the heart of Japantown San Jose, MOMENT JTOWN features four San Jose based stores (Jacquelin De Leon, Le Petit Elefant, SJMADE, Thousand Skies) all in one space–designed to celebrate the Japantown neighborhood as well as San Jose. Open since September 2022.
Socials
@moment.jtown
Tully East Festival
In 2024, the newly formed Tully Road Eastridge Business Association (TREBA) hired Moveable to increase awareness for its new brand to its business district constituents and the greater San José area. Moveable worked with a local San José artist to create new brand imagery for the district, which was used to create street banners currently lining the bustling Tully Road corridor. Additionally, Moveable produced the first ever Tully East Festival—a large summer festival featuring local food stalls & food trucks, local retail vendors, a kitten lounge powered by a local cat rescue non-profit and a gathering of local community groups. The event drew over 12K attendees and its success has now led to the planning of 2025's Tully East Night Market series for TREBA.
