Founded in 2011, San José Made has the singular mission of helping creative small businesses grow their business and brand in San José and the surrounding San Francisco Bay Area. In 2016, San José Made became a part of Moveable, which has empowered San José Made to scale the ways it impacts its small business community.
Now we do everything from producing large-scale craft fairs to putting on smaller maker markets to creating pop-up retail concepts to running social media campaigns featuring creatives & small businesses to running our own online shop & retail store at MOMENT Japantown where we sell over $250K of our makers & artist’s work for them each year.
The Numbers
150,000+ attendees per year
With six annual large scale craft fairs and several smaller maker markets, San José Made regularly sees over 150,000 attendees each year for its events.
2,100+ small businesses
San José Made has emerged as one of the leaders in the Bay Area’s ever-growing creative small business movement, now working with over 2,100+ creative small businesses here in the Bay Area and surrounding area.
79K+ followers
San José Made has grown its following on Instagram (@sjmade) to over 79K followers and, in doing so, creating a significant platform to celebrate & support small businesses.
Events
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Friend Fest
Our annual celebration of friendship, Friend Fest, is now in its 6th year of existence. Featuring over 250 makers, artists, illustrators, designers and creative small businesses as well as a high-angle photo booth, friendship bracelet making, felt pizza making classes and a tiny clay keycap workshop.
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SJMADE Fest
Our large scale outdoor celebration of things we love is now in its 3rd year. Featuring 200+ makers, artists, designers and creative small businesses as well as 50+ of some of our favorite street food stalls, food trucks, specialty drink makers and dessert crafters. Plus an outdoor kitten lounge and K-Pop-themed live performance stage. In collaboration with Moveable Feast, Mini Cat Town and K-Pop-Up.
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SJMADE Summer Fair
Our large scale indoor celebration of summer is now in its 3rd year. Featuring over 300 makers, artists, designers, illustrators and creative small businesses. The unique spin for our Summer Fair event is an emphasis on spectacle & interactivity, with our largest lineup of DIY workshops, maker demos, activities and just fun things to help create a nice summertime vibe.
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SJMADE ILLO MART
Our inaugural ILLO MART event will happen on Sept. 28-29, 2025 and will feature over 250 artists & illustrators all in one large-scale celebration of illustration and the illustrator community.
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SJMADE Holiday Fair
Our flagship event is now in its 9th year. Featuring over 350 makers, artists, illustrators, designers and creative small businesses all in one fun, festive winter holiday shopping experience. Plus winter holiday themed photo sessions, a winter holiday themed kitten lounge and winter holiday themed DIY activities.
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SJMADE Winter Wonder Market
Our last-minute winter holiday shopping event, Winter Wonder Market, is now in its 3rd year of existence. Featuring over 250 makers, artists, designers, illustrators and creative small businesses and an special kitten lounge by Mini Cat Town. The perfect place for last-minute shopping or just a nice stroll through an abundance of creativity.
Creative Retail
We create dynamic and unique shopping experiences powered by the urgency and immediacy of today’s culture.
Maker Culture
We work and support creative small businesses who bring wonder, craft, ambition and value to their community and culture.
I Heart San José
We live in San José and we love San José. We believe in the San José community and we hope everything we do here helps the community be and grow in ways that reflect its values, its energy and its ambitions for itself.
#ShopSmall
We are one of the leaders in the Bay Area in ever-growing creative small business movement that has captivated cities across the country and around the world, and in doing so, have built a network of over 1,500 creative small businesses, mostly focused in the Bay Area.
Meet the Team
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Kevin Biggers
Chief Operating Officer | Moveable
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Mackenzie Nishijima
Events Production Specialist | SJMADE
Follow us on Instagram (@sjmade)
