Our Projects: San José Made

Founded in 2011, San José Made powers the continual development of a robust retail ecosystem for creative small businesses–makers, artists, designers and emerging brands–in San José and the surrounding South Bay area to grow their businesses and brands.

THE STORY

Over the last nine years, San José Made has grown into a place for local small business to grow their craft, art, or specialty into a viable small business in the Bay Area. San José Made has been a platform for projects, properties, events or spaces in the Bay Area to incorporate more local values and local spirit. San José Made has also become a one-stop-shop for #shoplocal #shopsmall enthusiasts to shop from and support local in the San Jose, Silicon Valley and Bay Area.

WE FOCUS ON THE GROWTH OF OUR CREATIVE RETAIL ECOSYSTEM

OUR AUDIENCE

We’ve built an audience of over 60K #shoplocal #shopsmall enthusiasts across our social media, website and email newsletter who are highly engaged, love to support local small businesses, and frequent our many maker events.

OUR SMALL BUSINESS

We’ve created a network of over 1.5K creative small businesses specializing in purposefully crafted and designed products driven to help foster a more meaningful bond between their small business and the community & customers.

OUR PARTNERS

We’ve partnered with high-visibility spaces and projects to produce unique retail experiences and pop-up shops, thereby cultivating more meaningful, locally driven, aspirational and certainly more dynamic narratives for the spaces.

THE FOUR PILLARS THAT GUIDE WHAT WE DO

San Jose Made connects makers, artists, designers and emerging brands in the San Jose, Silicon Valley and greater Bay Area to each other and to opportunities to grow their brands and businesses with these four pillars always in mind.

THE FUTURE OF RETAIL

We create dynamic experiences powered by the urgency and immediacy of today’s culture.

MAKER CULTURE

We work with and support small businesses who bring wonder, craft and value to their community and culture.

#SHOPSMALL

We are a leader in the Bay Area for the ever-growing small business movement that’s captivating cities across the country and around the world.

I HEART SAN JOSE

We cultivate in nearly everything we do a sense of regional pride and consequent customer loyalty.

HOW DO WE DO THIS?

We partner with high-traffic, high-visibility spaces to connect local makers to affordable high-growth business opportunities.

We create and also partner with high-visibility events to help our makers expand and expose their brand to significant Bay Area audiences.

We bring community-centric, local-economy-focused ideas to high-profile public projects to create spaces for local small business.

We connect makers to makers who may help them grow and refine their business and vice versa, ultimately cultivating a collaborative and collective spirit for the local maker scene here.

We stand as a personal and personable platform with whom makers can establish an ongoing dialogue as to how to create and grow, troubleshoot and strategize for their business.

THE OUTCOME

By being there for our makers and by being a personal and personable presence in helping them figure out how to grow their business in the Bay Area, we are able to consequently cultivate a robust community of creative small businesses ready to transform spaces into exciting, locally driven and intimate phenomenons through which people can connect and consequently celebrate local retailers and creative talent.

OUR MARKETING

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